All things digital signage.

Our Ideas on IAdea: Commercial Digital Signage Hardware Pioneers

Posted by Nikki Ault on Jan 17, 2017 1:54:39 PM

Last week was a big week for the collaborative partnerships between Coffman Media, Signagelive, and IAdea.  Signagelive kicked off 2017 with a "Partners Day" to share their roadmap for the year, discuss future strategies, and to get some face to face time with the partners.  

Jason, Coffman Media's Co-Founder and Chief Operating Officer, attended the Partners Day that took place over a 2-Day span.  During that time Jason had the opportunity to chat with IAdea's CEO, John Wang, and learn more about the commercial digital signage hardware gurus, IAdea.    

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Topics: Digital Signage Solutions

Corporate Digital Signage:  Bridging the Generation Gap at Work

Posted by Nikki Ault on Jan 11, 2017 8:03:00 AM

The Generation Gap is written about and talked about a lot, and I mean A LOT.  Why?  It makes all the difference in your workplace when employees are engaged.  Engaging four generations can seem near impossible.  

Imagine for a second, you are a parent of four children.  You have asked all of them at the same time to tell you what they recommend for dinner.  One screams pizza, the second begs for hot dogs, the third hasn't answered because they are too involved in their tablet, and the fourth ran away refusing to eat at all.  

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Topics: Coporate Digital Signage

Interactive Digital Signage In Retail - How Ready Is Your Network?

Posted by Coffman Media on Oct 28, 2016 11:13:08 AM

Interactive digital signage in the retail space is a growing option.  Signagelive's Aferdita Qesku offers some insight about interactivity and omni-channel marketing in the below guest blog.  

Get your slice of the interactive retail digital signage pie with Signagelive’s cloud-based digital signage platform

2016 has shaped up to be the year of interactivity as far as the retail industry is concerned. Never have there been so many readily available technologies for retailers to tempt us into their stores to browse their latest collections and to engage with us once we’re inside.

Although the use of interactive technologies and associated content has not yet gone mainstream, as a retailer, if the concepts of interactivity and Omni-channel marketing are not on your marketing radar, you’re going to get left behind and loyal customer base will go elsewhere.

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Topics: Digital Signage Solutions

Coffman Media Announces New Member and Plans For Growth

Posted by Nikki Ault on Oct 18, 2016 10:26:11 AM

Can you feel the excitement?  Coffman Media sure can!

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Topics: Digital Signage Solutions

The Google Chrome Solution For Digital Signage

Posted by Nikki Ault on Oct 5, 2016 8:15:00 AM

Digital Signage systems often require, at minimum, a display, a media player, content management system (CMS), and content.  The media player is the piece that runs the digital signage therefore making it the "pricey" portion of the signage system.  Or so you assume. 

Last December, we introduced to you the Google Chromebox for Digital Signage.  A quick definition from Google says it is "An affordable, reliable and flexible device platform that makes digital signage practical, for one screen or a thousand."  

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Topics: Digital Signage Solutions

What You Should Know About The Signagelive Powered LG Cooler

Posted by Nikki Ault on Sep 9, 2016 8:00:00 AM

What is it?  How is a cooler being "powered"?  Can you please show me what you are talking about?  

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Topics: Digital Signage Basics

The Top 6 Digital Media Players To Run Your Digital Signage

Posted by Nikki Ault on Sep 2, 2016 9:20:48 AM

As you begin your search for a digital signage system you will quickly realize there are more media player options to choose from than standing in front of a Baskin Robbins' counter trying to decide on one of their 31 flavors! 

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Topics: Digital Signage Media Players

The New Blue Screen of Death In Digital Signage

Posted by Nikki Ault on Aug 26, 2016 8:00:00 AM

We've all heard of that dreaded blue screen of death.  The screen that only comes after a Windows computer system has crashed and you lose everything.  Your files, your life, your mind! 

Digital signage uses technology such as LCD and LED Screens along with multimedia players to display informational or advertising content.  In the world of Digital Signage, there is a new blue screen of death, and in actuality it is black. Having a digital screen experience an outage means you lose your content, your branding, your mind, and possibly more.  

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Topics: Digital Signage Solutions

Digital Wayfinding:  The New Yellow Brick Road

Posted by Nikki Ault on Aug 4, 2016 10:00:00 AM

Clicking your heels together 3 times and whispering "There's no place like home," doesn't work when you are trying to navigate places like hotels, conference centers, cruise ships, schools/universities, hospitals, corporate campuses, etc.  

This can be as frustrating to us, as Dorothy felt trying to return home from Oz.   

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Topics: Digital Signage Basics

Live Video Streaming as Digital Signage Content

Posted by Nikki Ault on Jun 8, 2016 1:30:00 PM

Digital signage, a form of communicating using dynamic messaging, instead of static messaging, is a powerful tool that can grow your business or organization.

The key term in the introductory sentence that we are going to focus on is, dynamic.  Dynamic means moving, or changing.  Content, whether found on the internet, through social media, or displayed on digital billboards, seems to be gravitating towards dynamic video.  

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Topics: Digital Signage Solutions