All things digital signage.

Interactive Digital Signage In Retail - How Ready Is Your Network?

Posted by Coffman Media on Oct 28, 2016 11:13:08 AM

Interactive digital signage in the retail space is a growing option.  Signagelive's Aferdita Qesku offers some insight about interactivity and omni-channel marketing in the below guest blog.  

Get your slice of the interactive retail digital signage pie with Signagelive’s cloud-based digital signage platform

2016 has shaped up to be the year of interactivity as far as the retail industry is concerned. Never have there been so many readily available technologies for retailers to tempt us into their stores to browse their latest collections and to engage with us once we’re inside.

Although the use of interactive technologies and associated content has not yet gone mainstream, as a retailer, if the concepts of interactivity and Omni-channel marketing are not on your marketing radar, you’re going to get left behind and loyal customer base will go elsewhere.

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Topics: Digital Signage Solutions

Coffman Media Announces New Member and Plans For Growth

Posted by Nikki Ault on Oct 18, 2016 10:26:11 AM

Can you feel the excitement?  Coffman Media sure can!

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Topics: Digital Signage Solutions

The Google Chrome Solution For Digital Signage

Posted by Nikki Ault on Oct 5, 2016 8:15:00 AM

Digital Signage systems often require, at minimum, a display, a media player, content management system (CMS), and content.  The media player is the piece that runs the digital signage therefore making it the "pricey" portion of the signage system.  Or so you assume. 

Last December, we introduced to you the Google Chromebox for Digital Signage.  A quick definition from Google says it is "An affordable, reliable and flexible device platform that makes digital signage practical, for one screen or a thousand."  

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Topics: Digital Signage Solutions

What You Should Know About The Signagelive Powered LG Cooler

Posted by Nikki Ault on Sep 9, 2016 8:00:00 AM

What is it?  How is a cooler being "powered"?  Can you please show me what you are talking about?  

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Topics: Digital Signage Basics

The Top 6 Digital Media Players To Run Your Digital Signage

Posted by Nikki Ault on Sep 2, 2016 9:20:48 AM

As you begin your search for a digital signage system you will quickly realize there are more media player options to choose from than standing in front of a Baskin Robbins' counter trying to decide on one of their 31 flavors! 

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Topics: Digital Signage Media Players

The New Blue Screen of Death In Digital Signage

Posted by Nikki Ault on Aug 26, 2016 8:00:00 AM

We've all heard of that dreaded blue screen of death.  The screen that only comes after a Windows computer system has crashed and you lose everything.  Your files, your life, your mind! 

Digital signage uses technology such as LCD and LED Screens along with multimedia players to display informational or advertising content.  In the world of Digital Signage, there is a new blue screen of death, and in actuality it is black. Having a digital screen experience an outage means you lose your content, your branding, your mind, and possibly more.  

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Topics: Digital Signage Solutions

Digital Wayfinding:  The New Yellow Brick Road

Posted by Nikki Ault on Aug 4, 2016 10:00:00 AM

Clicking your heels together 3 times and whispering "There's no place like home," doesn't work when you are trying to navigate places like hotels, conference centers, cruise ships, schools/universities, hospitals, corporate campuses, etc.  

This can be as frustrating to us, as Dorothy felt trying to return home from Oz.   

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Topics: Digital Signage Basics

Live Video Streaming as Digital Signage Content

Posted by Nikki Ault on Jun 8, 2016 1:30:00 PM

Digital signage, a form of communicating using dynamic messaging, instead of static messaging, is a powerful tool that can grow your business or organization.

The key term in the introductory sentence that we are going to focus on is, dynamic.  Dynamic means moving, or changing.  Content, whether found on the internet, through social media, or displayed on digital billboards, seems to be gravitating towards dynamic video.  

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Topics: Digital Signage Solutions

The Digital Solution To The Print Problem

Posted by Nikki Ault on May 16, 2016 8:30:00 AM

In the Quick Service Restaurant (QSR) world, things change more quickly than a toddler's mind in a toy store (for those of you with kids, you know just how fast that is).   

New menu items are offered, other menu items are taken away; prices increase or even decrease based on a multitude of things; and some locations may have different offerings based upon their location, season, or inventory.  

With all of these changes, it is easy to see how designing and printing menu boards and marketing materials such as posters, table toppers, and static promotional signs to keep up with the many changes can be an exhausting process.   

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Topics: Digital Signage Solutions

Considering Outdoor Digital Signage?

Posted by Nikki Ault on May 6, 2016 4:19:50 PM

About a month ago, I traveled to Las Vegas along with my husband, so that he could attend the Digital Signage Expo.  It was my first trip to Vegas, and it quickly became obvious why Vegas was the chosen city for the world's largest trade show for digital displays!  

In my eyes, it was the Mecca of digital displays!  

Billboards danced with colors, and videos that enticed you, as only digital billboards can do, it is easy to forget how much more there is to digital signage than just these amazing billboards.  

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Topics: Digital Signage Basics