After almost 4 years, the days are numbered before the FDA's nutritional information requirement takes effect for restaurant owners with more than 20 locations and vending machine companies owning more than 20 vending machines.
How Do I Combat the Fall?
Monitor how well your posts perform. The metrics you look at should give you a clear picture of where you stand vis-à-vis your social media goals.
It is essential that brands have a clear picture of the broader social media landscape. By considering their own unique strengths and social media ambitions, they must find a space where they can get through to their target consumers."
#1 - Incorporate Digital Signage
An investment in digital signage is pertinent for retailers that are looking to extend or grow customer engagement, elevate brand perception, and for internal operations as well.
Signagelive, offers a statement that "Digital signage in retail delivers the shopper experience that connects the online and on-mobile marketing to the physical in-store experience. Retailers are using digital screens in conjunction with mobile apps and beacons to deliver a holistic customer experience across all the various media touchpoints that a consumer engages with."
The message options are endless. Signagelive provides us with just a few ideas: in-window signage, way finding, signage within products, bring products to life, comparison products, beacon technology, and a last chance till sale.
It can also be used for internal operations such as scheduling, policy changes, ad campaign rollouts, employee events/activities, and for emergency/safety notifications.
One particular global retailer, Express, headquartered in Columbus, Ohio, had realized its brick and mortars’ foot traffic had started to decline. After partnering with digital signage integrator, Coffman Media, they decided to implement a digital signage system that included an action/reaction relationship to engage customers called Lift-&-Learn.
At the location that implemented this technology, the store saw an increase in fragrance sales. A successful use of technology within a retail space that increased sales. That is a win for digital signage and for the combat against the fall.
Coffman Media offers a white glove integration service where your message is the focus. In the retail world, Coffman Media can help you find opportunities to use digital signage in ways that will expand and enhance your business or organization, help keep your doors open, in other words, combat the fall of your brand. For a free consultation, click the button below!
When making the decision for digital signage software, we, Coffman Media, have more than made the case for Signagelive and why we have partnered with such a leading software platform.
"Customer service is dead." "No one cares about the customer after the purchase." "Support is a nightmare."
To integrate means to combine with another so they become whole, according to the Google dictionary. That is our job at Coffman Media, we are an integrator of digital signage services.
As a business owner you have to be the eyes, the ears, and the mind behind your business.
Sometimes this can take a toll in one area or another because, let's face it, you aren't a superhero.
However, if you are able to figure out what signage pieces customers are looking at, which products customers are picking up or dwelling on, how long they are spending checking out the goods or advertisements, and what demographic tends to check out which products or signage...well this would be icing on the cake for any business owner.
We can be your physical world analytics.
Our team at Coffman Media is focused on one goal: Helping you realize the power of digital signage to meaningfully connect with customers and clients while simultaneously promoting the goals of your business or organization.
It is no secret that we are proud partners with Signagelive. Their award winning cloud-based platform for scheduling, publishing, and managing digital signage content and players pairs well with our ability to integrate your digital signage project from concept and strategy to post-project support.
Refresh. Reset. Reevaluate. Rejuvenate. This time of year is perfect for doing all of these things. With new goals, renewed clarity, and fresh starts in mind, make sure your digital signage content is not the last thing to get an overhaul.
That's right, digital signage content must constantly be updated and rejuvenated to ensure you are the getting the most out of it. It is difficult enough getting someone to look away from their smartphone while driving their car, (which we definitely do not recommend), let alone to look away from it for your digital sign.
The end of the year always brings up that lovely question for a lot of companies, what is in our budget for next year?
Hours of time is spent in meeting after meeting playing with numbers and adding and cutting potential options and opportunities.
We hear from potential clients all the time that digital signage is often one of those items that are heavily weighed during those "budget" meetings.