How Do I Combat the Fall?
Monitor how well your posts perform. The metrics you look at should give you a clear picture of where you stand vis-à-vis your social media goals.
It is essential that brands have a clear picture of the broader social media landscape. By considering their own unique strengths and social media ambitions, they must find a space where they can get through to their target consumers."
#1 - Incorporate Digital Signage
An investment in digital signage is pertinent for retailers that are looking to extend or grow customer engagement, elevate brand perception, and for internal operations as well.
Signagelive, offers a statement that "Digital signage in retail delivers the shopper experience that connects the online and on-mobile marketing to the physical in-store experience. Retailers are using digital screens in conjunction with mobile apps and beacons to deliver a holistic customer experience across all the various media touchpoints that a consumer engages with."
The message options are endless. Signagelive provides us with just a few ideas: in-window signage, way finding, signage within products, bring products to life, comparison products, beacon technology, and a last chance till sale.
It can also be used for internal operations such as scheduling, policy changes, ad campaign rollouts, employee events/activities, and for emergency/safety notifications.
One particular global retailer, Express, headquartered in Columbus, Ohio, had realized its brick and mortars’ foot traffic had started to decline. After partnering with digital signage integrator, Coffman Media, they decided to implement a digital signage system that included an action/reaction relationship to engage customers called Lift-&-Learn.
At the location that implemented this technology, the store saw an increase in fragrance sales. A successful use of technology within a retail space that increased sales. That is a win for digital signage and for the combat against the fall.
Coffman Media offers a white glove integration service where your message is the focus. In the retail world, Coffman Media can help you find opportunities to use digital signage in ways that will expand and enhance your business or organization, help keep your doors open, in other words, combat the fall of your brand. For a free consultation, click the button below!