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A Little Bit of Info on Outdoor Digital Signage

Posted by Jason Ault on Jul 29, 2015 11:06:22 AM

A Little Bit of Info on Outdoor Digital SignageSports Authority Field at Mile High, home of the Denver Broncos, is also home to three outdoor digital displays, one 220’ x 40’ and two 62’ x 30’. They show ads, game info and entertainment in any kind of weather, day or night. In Washington, D.C., Metro riders can get travel information and more, right where they catch their trains. This is due to more than 100 outdoor digital displays that can withstand snow, rain, dirt, dust, pressure washing and all manner of other harsh realities that exist in a transit environment. Dining establishments are able to serve up food and drink, along with televised sporting events, on their patios. 

Not so long ago, these outdoor display functions weren't feasible. But the emergence of fully sealed, industry-rated weatherproof AV systems has changed everything. If you are considering an outdoor digital display, there are a few things to look for before you buy: 

  • Weatherproof
  • Low Maintenance
  • Form and Function 

It may seem like a simple thing, but it is still something you need to be sure of. Any flat panel display that is going to be used in any outdoor environment needs to be weatherproof. The unit must be completely sealed, including the cable entry, so that all of the internal components are completely protected from rain, dust, sleet, or insects. This must be considered your number one priority, no matter where the display is going to be used — whether in a sports stadium, restaurant, transportation hub or amusement park. 

You want to be sure that maintenance will be minimized by having fully sealed displays with no seams, and no openings anywhere in the housing. If you use units that leverage thermal transfer technologies, they do not require external filters, vents or exhaust fans. That eliminates the cost and maintenance typically associated with those elements. Also, with heat transfer, the internal system of a unit is safely warmed in extreme cold and cooled in extreme heat. Therefore, components aren't subjected to freezes, overheating and damaging temperature fluctuations. Make sure the frame construction is made from a highly resilient, weatherproof material such as aluminum that resists rust and corrosion. Be sure to pay attention to the smaller details of the frame as well. Rounded corners, for example, cause water and dust to roll off instead of building up. 

Besides requiring protection from the elements, outdoor digital signage still need to look good, while delivering an exceptional picture. Smooth, ultra-slim bezels are not only attractive, but also enable multiple units to be joined together. This creates an outdoor video wall that can be mounted anywhere; and is so seamless it looks like one large panel. Full 1080p HD units provide the best in color, resolution depth and fast refresh rates for a first-class viewing experience. Having features such as an ambient light sensor, can make a big difference too. The sensor will automatically adjust the image contrast to best match any lighting conditions. Of course, having shatterproof glass will protect the screen from any impact as well as the elements; and if it does get broken, viewers and property won't be hurt from broken glass. Be sure to take a close look at the audio capability and whether the unit includes all the standard A/V inputs. This will ensure that everything from computer media files to Blu-Ray video players can be connected at any time, from the start or at any time in the future.

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Topics: Digital Signage Basics

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