All things digital signage.

Jason Ault

Recent Posts

A Time of Reflection.

Posted by Jason Ault on Dec 24, 2015 10:51:21 PM

Most people scoff at the word reflection.  They often think of that glaring thing that looks back at you in the mirror and reminds you that you may have had one too many cookies during the holiday.  Luckily, it has another meaning, and that is the one where you take the time to ponder about something. 

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Thankful Thinking.

Posted by Jason Ault on Nov 24, 2015 12:46:21 PM

 

It’s that wonderful time of year again, that time of year when the leaves change colors and fall to the ground, when the air gets crisp and you can see your breath, when you indulge in too much pumpkin everything, and when you are asked that age old question, “What are you thankful for this year?”  As a entrepreneur or business leader you may be thankful for a few things such as: your family who loves you, friends that support you, time freedoms and luxuries of being your own boss, and your (hopefully) growing business. 

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Increase Revenue With Digital Signage Advertising

Posted by Jason Ault on Oct 29, 2015 1:10:48 PM

According to Moving Tactics, 95% of all customers feel that Digital Signage Displays are perfectly positioned in- store to provide promotions and advertising. 41% said they were influenced to purchase something in- store, upon Digital Signage’s advertising. These are pretty great statistics. Considering the technological advances and the direction the world is heading, Digital Signage Advertising will have a huge impact. 

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Topics: Digital Signage Basics

5 Key Parts of a Digital Signage Project

Posted by Jason Ault on Oct 27, 2015 5:08:02 PM

When implementing digital signage, there are best practices and additional steps to take in order for your project to be successful. The key parts of a digital signage project are as follows.

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Topics: Digital Signage Basics

(Infographic) Top Uses for Digital Signage

Posted by Jason Ault on Oct 22, 2015 9:00:00 AM

Digital signage is popping up almost everywhere and can be used in a variety of ways. Different industries havebegun to take advantage of its' capabilities. With digital signage, the opportunities are endless. These three uses have proven to be the most prominent and continue to grow every day.

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Topics: Digital Signage Basics

Marketing with Digital Outdoor Screens

Posted by Jason Ault on Oct 20, 2015 9:00:00 AM

Think about walking outside downtown. What do you see? Maybe some bicyclists, some flowers, stores, people, store signs. The first of the store signs you may see is the small chalkboard you almost ran into. These are typically located on the sidewalk. Instead of your potential customers running into one of these signs, you may want to approach this idea differently. Your storefront may have the name of the store displayed, but how else can you attract the people walking down the street enough to get them to want to come in? This is where digital outdoor screens can come into play.

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Topics: Digital Signage Basics

Outdoor Media is Still Number One and Worth it

Posted by Jason Ault on Oct 15, 2015 9:00:00 AM

Outdoor media and billboards have always been one of the highest performing types of advertisement. Especially on the long, boring, bland drives- staring out the window and seeing endless amount of cornfields or sidewalks, and then boom a source of outdoor media distracts you/ entertains you. Outdoor advertising works well for branding and creating awareness.

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Topics: Digital Signage Basics

What Would You Do if Stadium Screens Weren’t Available?

Posted by Jason Ault on Oct 13, 2015 10:42:46 AM

If you’ve been to a football game, you’ve probably noticed some type of digital board. It is standard for these displays to hover at midfield and depending on the size, they can span across the playing field from end-zone to end-zone. These screens are perfect for advertising and showing instant replays that can send the crowd into an uproar. There are plenty of uses for a screen as large as these stadium screens; and NFL stadiums definitely caught on to the trend.

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Topics: Digital Signage Basics

Is Your Digital Signage Really Working?

Posted by Jason Ault on Oct 8, 2015 9:05:46 AM

Is Your Digital Signage Really Working?Some time may have passed since you installed your digital signage. Has it helped your business and completed what you’ve expected it to do? You may be asking- how would I know the answers to these? There are measurable steps you could be taking to justify your expense and time put into installing digital signage. We know it can be a process coordinating things together and identifying a solid plan, so here are a few items to examine further.

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Topics: Digital Signage Basics

Digital Signage is Growing and It's Growing for a Reason (Infographic)

Posted by Jason Ault on Oct 6, 2015 9:00:00 AM

Our friends from vizworld.com shared some of the best infographics they could find. This one, about digital signage, shows us some great statistics about just how much digital signage has grown. Take a look at this infographic and become just as amazed as we always are.

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Topics: Digital Signage Basics