To integrate means to combine with another so they become whole, according to the Google dictionary. That is our job at Coffman Media, we are an integrator of digital signage services.
As a business owner you have to be the eyes, the ears, and the mind behind your business.
Sometimes this can take a toll in one area or another because, let's face it, you aren't a superhero.
However, if you are able to figure out what signage pieces customers are looking at, which products customers are picking up or dwelling on, how long they are spending checking out the goods or advertisements, and what demographic tends to check out which products or signage...well this would be icing on the cake for any business owner.
We can be your physical world analytics.
Our team at Coffman Media is focused on one goal: Helping you realize the power of digital signage to meaningfully connect with customers and clients while simultaneously promoting the goals of your business or organization.
It is no secret that we are proud partners with Signagelive. Their award winning cloud-based platform for scheduling, publishing, and managing digital signage content and players pairs well with our ability to integrate your digital signage project from concept and strategy to post-project support.
Refresh. Reset. Reevaluate. Rejuvenate. This time of year is perfect for doing all of these things. With new goals, renewed clarity, and fresh starts in mind, make sure your digital signage content is not the last thing to get an overhaul.
That's right, digital signage content must constantly be updated and rejuvenated to ensure you are the getting the most out of it. It is difficult enough getting someone to look away from their smartphone while driving their car, (which we definitely do not recommend), let alone to look away from it for your digital sign.
The end of the year always brings up that lovely question for a lot of companies, what is in our budget for next year?
Hours of time is spent in meeting after meeting playing with numbers and adding and cutting potential options and opportunities.
We hear from potential clients all the time that digital signage is often one of those items that are heavily weighed during those "budget" meetings.
Have you ever gone into a situation thinking you knew everything you needed to know, and then once you arrived, you realized you knew nothing?!
If your company runs digital signage then you've been there. Trying to come up with exciting, relative, informational, and ever changing content can be a full time job in itself.
Just give the people what they want, right? But that task is not as easy as it sounds sometimes.
The last time you needed to purchase something you had two options:
Did you grab your keys, get in your car, and drive to the nearest retail store to buy it?
Did you hop on your mobile device or computer to an online retailer and buy it online?
Go big or go home...The Greater Columbus Convention Center definitely went big, in digital signage too. They are wrapping up a 22-month expansion and renovation project and it could not be more beautiful.
According to Experience Columbus, the $140 million dollar changes include:
- adding 37,000 square feet of exhibit space
- upgrading finishes and aesthetics in meeting rooms, ball rooms, and public spaces
- an expansive two level open atrium
- full exterior renovations including a new 800 space parking garage connected to the convention center by a covered skybridge
- displaying more than 150 pieces of local art
- digital signage to direct, wayfind, and entertain (featuring a Mondrianesque inspired wall with 6 display screens)
"While Neo-Plasticism now has its own intrinsic value, as painting and sculpture, it may be considered as a preparation for a future architecture." - Piet Mondrian
Who is Piet Mondrian? What is Neo-Plasticism? And what do either have to do with digital signage?
The connection will be made, but let's start with the background.
Topics: Digital Signage Basics