All things digital signage.

Nikki Ault

Recent Posts

The 3 Types of Signagelive Licenses

Posted by Nikki Ault on Apr 3, 2018 10:33:57 AM

When making the decision for digital signage software, we, Coffman Media, have more than made the case for Signagelive and why we have partnered with such a leading software platform. 

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The Key Differentiator For Digital Signage Integrators

Posted by Nikki Ault on Mar 26, 2018 8:06:00 AM

"Customer service is dead."  "No one cares about the customer after the purchase."  "Support is a nightmare."  

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Integrate BrightSign With Signagelive

Posted by Nikki Ault on Mar 12, 2018 8:33:26 AM

To integrate means to combine with another so they become whole, according to the Google dictionary.  That is our job at Coffman Media, we are an integrator of digital signage services.  

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AdMobilize: Google Analytics for the Physical World

Posted by Nikki Ault on Feb 27, 2018 8:00:00 AM

As a business owner you have to be the eyes, the ears, and the mind behind your business. 

Sometimes this can take a toll in one area or another because, let's face it, you aren't a superhero. 

However, if you are able to figure out what signage pieces customers are looking at, which products customers are picking up or dwelling on, how long they are spending checking out the goods or advertisements, and what demographic tends to check out which products or signage...well this would be icing on the cake for any business owner. 

We can be your physical world analytics.

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Signagelive + Mac = New Opportunities

Posted by Nikki Ault on Feb 6, 2018 10:37:58 AM

Our team at Coffman Media is focused on one goal:  Helping you realize the power of digital signage to meaningfully connect with customers and clients while simultaneously promoting the goals of your business or organization.

It is no secret that we are proud partners with Signagelive.  Their award winning cloud-based platform for scheduling, publishing, and managing digital signage content and players pairs well with our ability to integrate your digital signage project from concept and strategy to post-project support.  

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Rejuvenating Your Digital Signage Content

Posted by Nikki Ault on Jan 19, 2018 10:58:12 AM

Refresh.  Reset.  Reevaluate.  Rejuvenate.  This time of year is perfect for doing all of these things.  With new goals, renewed clarity, and fresh starts in mind, make sure your digital signage content is not the last thing to get an overhaul. 

That's right, digital signage content must constantly be updated and rejuvenated to ensure you are the getting the most out of it.  It is difficult enough getting someone to look away from their smartphone while driving their car, (which we definitely do not recommend), let alone to look away from it for your digital sign. 

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Budgeting For Digital Signage

Posted by Nikki Ault on Dec 11, 2017 8:05:00 AM

The end of the year always brings up that lovely question for a lot of companies, what is in our budget for next year? 

Hours of time is spent in meeting after meeting playing with numbers and adding and cutting potential options and opportunities. 

We hear from potential clients all the time that digital signage is often one of those items that are heavily weighed during those "budget" meetings.   

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What Is A Digital Signage Needs Assessment?

Posted by Nikki Ault on Nov 3, 2017 3:35:19 PM

Have you ever gone into a situation thinking you knew everything you needed to know, and then once you arrived, you realized you knew nothing?!  

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22 Easy Content Ideas For Digital Signage

Posted by Nikki Ault on Oct 24, 2017 8:05:00 AM

If your company runs digital signage then you've been there.  Trying to come up with exciting, relative, informational, and ever changing content can be a full time job in itself. 

Just give the people what they want, right?  But that task is not as easy as it sounds sometimes.  

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Brick & Mortars Use Digital Signage To Keep Up With Online Retailers

Posted by Nikki Ault on Oct 3, 2017 4:16:22 PM

The last time you needed to purchase something you had two options:

Did you grab your keys, get in your car, and drive to the nearest retail store to buy it?  

Did you hop on your mobile device or computer to an online retailer and buy it online?

Well according to Statista.com, "In 2016, global e-retail sales amounted to 1.9 trillion U.S. dollars and projections show a growth of up to 4.06 trillion U.S. dollars by 2020."

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Read. Learn. Share.

Here you will find the latest trends and applications for using digital signage within the healtcare, quick service restaurant, education, and corporate environments. 

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