All things digital signage.

Nikki Ault

Recent Posts

The 5 W's of Digital Signage For Multiple Locations

Posted by Nikki Ault on Mar 8, 2017 2:44:35 PM

You are introduced to the 5 W's early in elementary school.  Every story read or written in school, you are asked to identify the who, what, where, when, and why.  

By breaking down the story and answering those questions, it gives you a more comprehensive understanding of the full picture.  

Digital signage is a technology used to display content such as text, graphics, videos, etc. in a fresh, exciting, effective way to your intended audience.  

Gaining a comprehensive understanding for using digital signage across multiple locations can be a game changer for your organization.  

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Topics: Digital Signage Solutions

Why Say No, When It Feels So Good To Say Yes...To Digital Signage

Posted by Nikki Ault on Feb 24, 2017 10:48:46 AM

Did you read that title in your best Big Tom Callahan (Brian Dennehy) voice?  If so, you have made Tommy Boy fans proud (photo of Brian Dennehy credited to Paramount HE and   But seriously, he has a point.  

Digital signage is an ever evolving technology that conveys content to an audience using a media player on a display screen.  Content can be displayed across multiple screens in multiple locations or on just one screen within one space.  It is easily managed and updated, captures an audience's attention, and studies have shown that it can increase sales.  

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Topics: Digital Signage Basics

Re-engaging the Disengaged Employee With Digital Signage

Posted by Nikki Ault on Feb 17, 2017 9:41:08 AM

It is impossible to ignore one major issue facing all workplaces, employee disengagment.  Employee engagment is often the topic of choice for companies, but we wanted to spin that to talk and discuss employee disengagement.  

Disengaged is defined by Merriam Webster as the action to release from something that engages or involves, also, to release or detach oneself.  As this relates to the workplace, when employees are disengaged, they have detached emotionally from the company.  

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Topics: Coporate Digital Signage

Digital Signage Case Study - Alabama Farmers Cooperative

Posted by Nikki Ault on Feb 6, 2017 11:18:03 AM


A brief introduction of Alabama Farmers Cooperative and what the organization does, founding date, etc.

Alabama Farmers Cooperative is a regional federated supply and marketing agriculture cooperative, providing farmers in the state of Alabama a full range of agriculture supplies and services. Farmers rely on AFC year-round, purchasing various products including feed, fertilizer, seed, grain storage and hardware.

AFC was founded in 1936 and operates for the benefit of its 37 member associations, which include approximately 63 retail locations. AFC has grown to include more than 2,300 employees through a series of joint ventures and is now one of the largest farmer-owned agriculture related businesses in the Southeastern United States.

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Topics: Digital Signage Solutions

Our Ideas on IAdea: Commercial Digital Signage Hardware Pioneers

Posted by Nikki Ault on Jan 17, 2017 1:54:39 PM

Last week was a big week for the collaborative partnerships between Coffman Media, Signagelive, and IAdea.  Signagelive kicked off 2017 with a "Partners Day" to share their roadmap for the year, discuss future strategies, and to get some face to face time with the partners.  

Jason, Coffman Media's Co-Founder and Chief Operating Officer, attended the Partners Day that took place over a 2-Day span.  During that time Jason had the opportunity to chat with IAdea's CEO, John Wang, and learn more about the commercial digital signage hardware gurus, IAdea.    

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Topics: Digital Signage Solutions

Corporate Digital Signage:  Bridging the Generation Gap at Work

Posted by Nikki Ault on Jan 11, 2017 8:03:00 AM

The Generation Gap is written about and talked about a lot, and I mean A LOT.  Why?  It makes all the difference in your workplace when employees are engaged.  Engaging four generations can seem near impossible.  

Imagine for a second, you are a parent of four children.  You have asked all of them at the same time to tell you what they recommend for dinner.  One screams pizza, the second begs for hot dogs, the third hasn't answered because they are too involved in their tablet, and the fourth ran away refusing to eat at all.  

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Topics: Coporate Digital Signage

Coffman Media Announces New Member and Plans For Growth

Posted by Nikki Ault on Oct 18, 2016 10:26:11 AM

Can you feel the excitement?  Coffman Media sure can!

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Topics: Digital Signage Solutions

The Google Chrome Solution For Digital Signage

Posted by Nikki Ault on Oct 5, 2016 8:15:00 AM

Digital Signage systems often require, at minimum, a display, a media player, content management system (CMS), and content.  The media player is the piece that runs the digital signage therefore making it the "pricey" portion of the signage system.  Or so you assume. 

Last December, we introduced to you the Google Chromebox for Digital Signage.  A quick definition from Google says it is "An affordable, reliable and flexible device platform that makes digital signage practical, for one screen or a thousand."  

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Topics: Digital Signage Solutions

What You Should Know About The Signagelive Powered LG Cooler

Posted by Nikki Ault on Sep 9, 2016 8:00:00 AM

What is it?  How is a cooler being "powered"?  Can you please show me what you are talking about?  

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Topics: Digital Signage Basics

The Top 6 Digital Media Players To Run Your Digital Signage

Posted by Nikki Ault on Sep 2, 2016 9:20:48 AM

As you begin your search for a digital signage system you will quickly realize there are more media player options to choose from than standing in front of a Baskin Robbins' counter trying to decide on one of their 31 flavors! 

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Topics: Digital Signage Media Players