All things digital signage.

Nikki Ault

Recent Posts

Digital Signage Content Can Be A Two-Way Street

Posted by Nikki Ault on May 25, 2017 3:58:23 PM

Digital signage is meant to capture the attention of an audience with it's bright, captivating, moving content.  Often times, it is used for communicating, selling, informing, alerting, training, and wayfinding.  

All of this content is seen as one-way communication.  The company, organization, or brand is using their signage to communicate their message to you.  

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Topics: Digital Signage Solutions

The Benefits of Digital Signage in HEALTHCARE

Posted by Nikki Ault on May 11, 2017 9:52:17 AM

Your hand pulls open the door knob and you enter the next 20 minutes, at least, of your life.  You are not sure about the sign-in process but you proceed to the check-in desk and follow the instructions the front desk person gives.  

Then you find a seat and pull out your phone to help pass the time.  You might grab a coffee, if it's offered, but you settle in as if you are at home.  Ready to wait.

This is a typical scene at your doctor or dentist office.  

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Topics: Healthcare Digital Signage

If You Give A Company A Digital Signage System

Posted by Nikki Ault on Apr 20, 2017 2:54:07 PM

There is a picture book written by Laura Numeroff and illustrated by Felicia Bond called "If You Give A Mouse A Cookie."  This story runs through the events of a mouse, if given a cookie, then he will want milk, which leads him to a whole slew of things he will need to accomplish before leading back to asking for a cookie again.  

This cute story demonstrates a great cause and effect relationship. 

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Topics: Digital Signage Basics

Why Digital Signage Should Be A Part Of Your Media Strategy

Posted by Nikki Ault on Apr 11, 2017 8:05:00 AM

A video surfaced in 2015 by Gary Vaynerchuk.  This video was called "Every single one of you is a media company."  And he meant it. 

We tend to agree with you Mr. Vaynerchuk.  His premise was, media is just the means of communication to reach and influence people widely and as a business you must be creating content, because if you are not, you basically do not exist.  

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Topics: Digital Signage Basics

The 5 W's of Digital Signage For Multiple Locations

Posted by Nikki Ault on Mar 8, 2017 2:44:35 PM

You are introduced to the 5 W's early in elementary school.  Every story read or written in school, you are asked to identify the who, what, where, when, and why.  

By breaking down the story and answering those questions, it gives you a more comprehensive understanding of the full picture.  

Digital signage is a technology used to display content such as text, graphics, videos, etc. in a fresh, exciting, effective way to your intended audience.  

Gaining a comprehensive understanding for using digital signage across multiple locations can be a game changer for your organization.  

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Topics: Digital Signage Solutions

Why Say No, When It Feels So Good To Say Yes...To Digital Signage

Posted by Nikki Ault on Feb 24, 2017 10:48:46 AM

Did you read that title in your best Big Tom Callahan (Brian Dennehy) voice?  If so, you have made Tommy Boy fans proud (photo of Brian Dennehy credited to Paramount HE and   But seriously, he has a point.  

Digital signage is an ever evolving technology that conveys content to an audience using a media player on a display screen.  Content can be displayed across multiple screens in multiple locations or on just one screen within one space.  It is easily managed and updated, captures an audience's attention, and studies have shown that it can increase sales.  

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Topics: Digital Signage Basics

Re-engaging the Disengaged Employee With Digital Signage

Posted by Nikki Ault on Feb 17, 2017 9:41:08 AM

It is impossible to ignore one major issue facing all workplaces, employee disengagment.  Employee engagment is often the topic of choice for companies, but we wanted to spin that to talk and discuss employee disengagement.  

Disengaged is defined by Merriam Webster as the action to release from something that engages or involves, also, to release or detach oneself.  As this relates to the workplace, when employees are disengaged, they have detached emotionally from the company.  

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Topics: Coporate Digital Signage

Digital Signage Case Study - Alabama Farmers Cooperative

Posted by Nikki Ault on Feb 6, 2017 11:18:03 AM


A brief introduction of Alabama Farmers Cooperative and what the organization does, founding date, etc.

Alabama Farmers Cooperative is a regional federated supply and marketing agriculture cooperative, providing farmers in the state of Alabama a full range of agriculture supplies and services. Farmers rely on AFC year-round, purchasing various products including feed, fertilizer, seed, grain storage and hardware.

AFC was founded in 1936 and operates for the benefit of its 37 member associations, which include approximately 63 retail locations. AFC has grown to include more than 2,300 employees through a series of joint ventures and is now one of the largest farmer-owned agriculture related businesses in the Southeastern United States.

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Topics: Digital Signage Solutions

Our Ideas on IAdea: Commercial Digital Signage Hardware Pioneers

Posted by Nikki Ault on Jan 17, 2017 1:54:39 PM

Last week was a big week for the collaborative partnerships between Coffman Media, Signagelive, and IAdea.  Signagelive kicked off 2017 with a "Partners Day" to share their roadmap for the year, discuss future strategies, and to get some face to face time with the partners.  

Jason, Coffman Media's Co-Founder and Chief Operating Officer, attended the Partners Day that took place over a 2-Day span.  During that time Jason had the opportunity to chat with IAdea's CEO, John Wang, and learn more about the commercial digital signage hardware gurus, IAdea.    

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Topics: Digital Signage Solutions

Corporate Digital Signage:  Bridging the Generation Gap at Work

Posted by Nikki Ault on Jan 11, 2017 8:03:00 AM

The Generation Gap is written about and talked about a lot, and I mean A LOT.  Why?  It makes all the difference in your workplace when employees are engaged.  Engaging four generations can seem near impossible.  

Imagine for a second, you are a parent of four children.  You have asked all of them at the same time to tell you what they recommend for dinner.  One screams pizza, the second begs for hot dogs, the third hasn't answered because they are too involved in their tablet, and the fourth ran away refusing to eat at all.  

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Topics: Coporate Digital Signage