All things digital signage.

Nikki Ault

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AdMobilize: Google Analytics for the Physical World

Posted by Nikki Ault on Feb 27, 2018 8:00:00 AM

As a business owner you have to be the eyes, the ears, and the mind behind your business. 

Sometimes this can take a toll in one area or another because, let's face it, you aren't a superhero. 

However, if you are able to figure out what signage pieces customers are looking at, which products customers are picking up or dwelling on, how long they are spending checking out the goods or advertisements, and what demographic tends to check out which products or signage...well this would be icing on the cake for any business owner. 

We can be your physical world analytics.

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Signagelive + Mac = New Opportunities

Posted by Nikki Ault on Feb 6, 2018 10:37:58 AM

Our team at Coffman Media is focused on one goal:  Helping you realize the power of digital signage to meaningfully connect with customers and clients while simultaneously promoting the goals of your business or organization.

It is no secret that we are proud partners with Signagelive.  Their award winning cloud-based platform for scheduling, publishing, and managing digital signage content and players pairs well with our ability to integrate your digital signage project from concept and strategy to post-project support.  

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Rejuvenating Your Digital Signage Content

Posted by Nikki Ault on Jan 19, 2018 10:58:12 AM

Refresh.  Reset.  Reevaluate.  Rejuvenate.  This time of year is perfect for doing all of these things.  With new goals, renewed clarity, and fresh starts in mind, make sure your digital signage content is not the last thing to get an overhaul. 

That's right, digital signage content must constantly be updated and rejuvenated to ensure you are the getting the most out of it.  It is difficult enough getting someone to look away from their smartphone while driving their car, (which we definitely do not recommend), let alone to look away from it for your digital sign. 

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Budgeting For Digital Signage

Posted by Nikki Ault on Dec 11, 2017 8:05:00 AM

The end of the year always brings up that lovely question for a lot of companies, what is in our budget for next year? 

Hours of time is spent in meeting after meeting playing with numbers and adding and cutting potential options and opportunities. 

We hear from potential clients all the time that digital signage is often one of those items that are heavily weighed during those "budget" meetings.   

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What Is A Digital Signage Needs Assessment?

Posted by Nikki Ault on Nov 3, 2017 3:35:19 PM

Have you ever gone into a situation thinking you knew everything you needed to know, and then once you arrived, you realized you knew nothing?!  

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22 Easy Content Ideas For Digital Signage

Posted by Nikki Ault on Oct 24, 2017 8:05:00 AM

If your company runs digital signage then you've been there.  Trying to come up with exciting, relative, informational, and ever changing content can be a full time job in itself. 

Just give the people what they want, right?  But that task is not as easy as it sounds sometimes.  

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Brick & Mortars Use Digital Signage To Keep Up With Online Retailers

Posted by Nikki Ault on Oct 3, 2017 4:16:22 PM

The last time you needed to purchase something you had two options:

Did you grab your keys, get in your car, and drive to the nearest retail store to buy it?  

Did you hop on your mobile device or computer to an online retailer and buy it online?

Well according to, "In 2016, global e-retail sales amounted to 1.9 trillion U.S. dollars and projections show a growth of up to 4.06 trillion U.S. dollars by 2020."

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Greater Columbus Convention Center Gets North America's First LG Installed Direct View LED As Part of Expansion Project

Posted by Nikki Ault on Sep 21, 2017 8:05:00 AM

Go big or go home...The Greater Columbus Convention Center definitely went big, in digital signage too.  They are wrapping up a 22-month expansion and renovation project and it could not be more beautiful.  

According to Experience Columbus, the $140 million dollar changes include:

  • adding 37,000 square feet of exhibit space
  • upgrading finishes and aesthetics in meeting rooms, ball rooms, and public spaces
  • an expansive two level open atrium
  • full exterior renovations including a new 800 space parking garage connected to the convention center by a covered skybridge
  • displaying more than 150 pieces of local art
  • digital signage to direct, wayfind, and entertain (featuring a Mondrianesque inspired wall with 6 display screens)
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Digital Signage Can Be Art

Posted by Nikki Ault on Aug 22, 2017 7:38:16 AM

"While Neo-Plasticism now has its own intrinsic value, as painting and sculpture, it may be considered as a preparation for a future architecture." - Piet Mondrian

Who is Piet Mondrian?  What is Neo-Plasticism?   And what do either have to do with digital signage?  

The connection will be made, but let's start with the background.  

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Topics: Digital Signage Basics

You Might Need A Digital Signage Software Switch If...

Posted by Nikki Ault on Aug 8, 2017 4:41:39 PM

...Hang on just a second, we will get there.  First, tell me you read that in your best Jeff Foxworthy voice, because we did.  

Ok, now we can move onto the good stuff.  Do you currently have a digital signage software system?  Or have you looked into digital signage but maybe were turned off for one of the following reasons?  There are over 300 different softwares available, so it can be a difficult choice.  

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Topics: Digital Signage Solutions

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