All things digital signage.

Greater Columbus Convention Center Gets North America's First LG Installed Direct View LED As Part of Expansion Project

Posted by Nikki Ault on Sep 21, 2017 8:05:00 AM

GCCC Video WallGo big or go home...The Greater Columbus Convention Center definitely went big, in digital signage too.  They are wrapping up a 22-month expansion and renovation project and it could not be more beautiful.  

According to Experience Columbus, the $140 million dollar changes include:

  • adding 37,000 square feet of exhibit space
  • upgrading finishes and aesthetics in meeting rooms, ball rooms, and public spaces
  • an expansive two level open atrium
  • full exterior renovations including a new 800 space parking garage connected to the convention center by a covered skybridge
  • displaying more than 150 pieces of local art
  • digital signage to direct, wayfind, and entertain (featuring a Mondrianesque inspired wall with 6 display screens)

Another digital feature that you cannot miss is the 7ft x 60ft digital video wall that greets you in The Connector, a corridor that connects the north area of the convention center to the south and ball room areas.  Yes, you read that right, 7 feet tall and 60 feet long.  What inspired this bright idea?

The Oculus Inspiration

The Oculus Wall in New York City is a much larger digital video wall that is featured in the Westfield World Trade Center Complex.  When Rhett Ricart, Greater Columbus Convention Center Board Member, visited the World Trade Center and witnessed the 280-foot long display, he was inspired.

The video wall features a 4mm LED display that measures 280 feet long with 16 continuous HD outputs that can be driven natively and included over 15 million pixels.  

It is easy to see how something like this can inspire a man.

20170908-20170908-IMG_6873.jpgThe vision then turned to give the Greater Columbus Convention Center something similar but on a smaller scale as they underwent the expansion and renovation project.  With the help of Reese Brothers Productions, it was decided that a video wall would be used and the content would include art works done by local artists.  

The Collaboration 

Coffman Media was hired as the solutions integrator.  As a solutions integrator, it is their job to lead the process of integrating the software with the hardware and will often collaborate with multiple sources to make this happen.  

Coffman Media started with LG.

LG Electronics USA Business Solutions serves commercial display customers in the U.S. digital signage market. LG provides access to some of the most advanced and flexible commercial display and accessories in the market, including their Direct View LED displays. 

20170908-20170908-IMG_6884.jpgDirect View LED just means that no liquid crystal (LCD) or polarized glass is used.  Each "pixel," or tiny lightbulb, produces a particular color from it's cluster of red, green and blue bulbs on the panel, which creates the image needed to be displayed.  Direct view has no bezels and can make a seamless video wall.  Perfect solution. 

Interesting enough, with LG being a South Korea based company, this would be their first ever Direct View LED video wall installation in North America.  

A 4mm, (same as the Oculus project), but, LG Direct View LED display, was used to complete the video wall, which boasts 540 thousand pixels!

video wallThe LEDs were mounted with Peerless AV's SmartMount  video wall mounts that were custom created for the LG Direct View LEDs.  Their mount features include cable management, easy hang hardware, and a pop out mechanism, if needed.  

The content was provided by Reese Brothers Productions.  The goal was to use local artist's work to be displayed throughout the Convention Center so why not add it into the content on the video wall as well.  This actually created some very visually stimulating content pieces throughout the content loop, keeping onlookers close by to see what might be displayed next.  

The content management system, or software, for the video wall is powered by Signagelive.  Signagelive has created a platform that offers digital signage as a service. They partner with over 440 resellers globally, including Coffman Media - one of their top North American resellers, to provide software, servers, and support.

Signagelive is a cloud-based software allowing you to manage any digital signage device, from PCs to Smart Signage displays, to now video walls - with a myriad of media player types, from your Internet browser. 

The Final Product

video wallThe photos used throughout this blog are the final product, the Greater Columbus Convention Center video wall.  So why a video wall?  

My question to you then becomes, what better way to get your message across to an audience?

  • Designed to run 24/7 with minimal maintenance
  • Versatile in composition
  • Sell advertising space
  • The "look" - Clear, bright, concise, and it's just pretty!

If you are interested in a video wall to help get your brand, your message, your company to the world, Coffman Media can help.  Get a free consultation by clicking the button below.  We also invite you to visit the Greater Columbus Convention Center to see the Oculus inspired video wall.  

Request a Free Consultation  


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