Outdoor media and billboards have always been one of the highest performing types of advertisement. Especially on the long, boring, bland drives- staring out the window and seeing endless amount of cornfields or sidewalks, and then boom a source of outdoor media distracts you/ entertains you. Outdoor advertising works well for branding and creating awareness.
According to Arizona Billboard Company, Out-of-Home advertising industry hit 1.64 billion in the third quarter of 2014 pushing the bottom line up 1.5%. “The trick is to get as many eyeballs on your message as possible.” says Kim Duchscher, sales representative with A List Banners. Digital outdoor media is so flexible and time- savvy. One billboard can hold many advertisements, representing multiple companies. It can change from a bank ad to an advertisement about pharmacies. It gives the retailer an amazing opportunity to sell ad space, and the business that is buying the space, a great opportunity for a large audience.
Thanks to Saunder’s Outdoor Advertising, we can use this graphic to see how considerably prominent, outdoor advertising was in 2012. Now that’s it’s been 3 years, it’s estimated to have grown an additional 40%. With the dynamic, interchangeable digital outdoor media, more companies have joined the bandwagon and have seen highly profitable results.
An outdoor sign is the most current way to advertise your business. When seen in an area with a constant flow of traffic, outdoor media proves to be one of the best ways to distribute your message. It is a great advertising option that sees an increasing amount of return on investment. Digital message boards increase your business’ exposure and attracts the audience that you are trying to reach.
Your message needs to be strong and clear. Content should be scan- able, therefore use a short, punchy line or lines. Use legible, large font that a viewer can see from at least a mile away. Color is key when using a large outdoor media board. Choose bold, attractive colors. Using contrasting colors allows for your outdoor media to be seen from far away. Your brand needs to be noticed, so be sure it is prominent, but not overwhelming. Photographs and graphics should be enhanced to really stand out and catch the viewer’s focal point.
With these best practices in mind, outdoor media can greatly help draw attention, while allowing business growth. As much as outdoor media is growing and is noticed, a space on a digital board can only help your company!