All things digital signage.

Greater Columbus Convention Center Gets North America's First LG Installed Direct View LED As Part of Expansion Project

Posted by Nikki Ault on Sep 21, 2017 8:05:00 AM

Go big or go home...The Greater Columbus Convention Center definitely went big, in digital signage too.  They are wrapping up a 22-month expansion and renovation project and it could not be more beautiful.  

According to Experience Columbus, the $140 million dollar changes include:

  • adding 37,000 square feet of exhibit space
  • upgrading finishes and aesthetics in meeting rooms, ball rooms, and public spaces
  • an expansive two level open atrium
  • full exterior renovations including a new 800 space parking garage connected to the convention center by a covered skybridge
  • displaying more than 150 pieces of local art
  • digital signage to direct, wayfind, and entertain (featuring a Mondrianesque inspired wall with 6 display screens)
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Digital Signage Can Be Art

Posted by Nikki Ault on Aug 22, 2017 7:38:16 AM

"While Neo-Plasticism now has its own intrinsic value, as painting and sculpture, it may be considered as a preparation for a future architecture." - Piet Mondrian

Who is Piet Mondrian?  What is Neo-Plasticism?   And what do either have to do with digital signage?  

The connection will be made, but let's start with the background.  

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Topics: Digital Signage Basics

You Might Need A Digital Signage Software Switch If...

Posted by Nikki Ault on Aug 8, 2017 4:41:39 PM

...Hang on just a second, we will get there.  First, tell me you read that in your best Jeff Foxworthy voice, because we did.  

Ok, now we can move onto the good stuff.  Do you currently have a digital signage software system?  Or have you looked into digital signage but maybe were turned off for one of the following reasons?  There are over 300 different softwares available, so it can be a difficult choice.  

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Topics: Digital Signage Solutions

How To Get Social With A Social Media Wall

Posted by Nikki Ault on Aug 1, 2017 3:55:43 PM

We have all been to events that included a large digital screen ready to display our social posts, photos, comments, selfies, questions, etc., WHILE attending that event.  

Attention is drawn to that social media wall throughout the event, speakers take live questions through it, and people engage with the companies mentioned.  

This is being social with a social media wall.  

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Topics: Digital Signage Solutions

Open Lines of Corporate Communication With Digital Signage

Posted by Nikki Ault on Jul 20, 2017 10:56:30 AM

I was in Colorado recently, and my family and I stayed in a mountain cabin that happened to be at an elevation of 11,200 feet.  It was in a city about two hours from Denver.  The views were breathtaking (literally), the air was crisp, and we had nothing but mother nature to keep us company (unless we wanted to travel 20 miles out or so).  

We could not have asked for a better Rocky Mountain experience, unless we mentioned the cellular and internet service.  I would call it spotty, at best.  This made for interesting work times and made it difficult to communicate with the office back home.  

It was then that I realized the parallel between my "spotty communication" on the mountain and the "spotty communication" that takes place in the corporate world with email communication. 

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Topics: Digital Signage Basics

Top Media Players For Digital Signage Revisited

Posted by Nikki Ault on Jul 7, 2017 9:38:54 AM

Flashback to last year:  We shared our thoughts on the Top 6 Digital Media Players for running digital signage.  You know, the driving force behind the content that you want to share with your audience.  

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Topics: Digital Signage Media Players

Using User Generated Content For Digital Signage

Posted by Nikki Ault on Jun 30, 2017 9:51:17 AM

That's right, we just said "Using User..." in a title of a blog.  But that is what we want to talk about here:  The top 3 uses for user generated content (UGC) as part of your digital signage content strategy within 5 key industries.  

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Topics: Digital Signage Basics

Another Display Type For Digital Signage: Direct View LED

Posted by Nikki Ault on Jun 21, 2017 8:10:00 AM

They say a picture is worth a thousand words.  This could very well be why LED displays, for digital signage, are leading the charge as far as marketing and branding for your company is concerned.  

Not only are LED displays being recognized by the average passerby, as 77% agree that digital billboards often catch their attention, but digital billboards are generating a much larger return on investment than any other form of advertising.  In fact, BrandScience determined the average return was about $2.80 for every $1 spent.  

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Topics: Digital Signage Basics

So You Think You Know Digital Signage?

Posted by Nikki Ault on Jun 16, 2017 4:39:05 PM

When you think digital signage, what comes to mind?  Typically it's a digital menu board you saw at the local quick service restaurant you visited for lunch, or maybe that display screen in the doctor's waiting room trying to keep you entertained with healthcare information while you wait impatiently for your appointment.  

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Topics: Digital Signage Basics

Digital Signage Is A Culture Warrior

Posted by Nikki Ault on Jun 2, 2017 11:52:15 AM

What is a culture warrior?  And how can digital signage be one?  Well according to Wikipedia, it is a person actively involved in protecting or promoting a particular culture or set of values regarded as being under threat. 

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Topics: Digital Signage Basics

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