All things digital signage.

The Top 6 Digital Media Players To Run Your Digital Signage

Posted by Nikki Ault on Sep 2, 2016 9:20:48 AM

As you begin your search for a digital signage system you will quickly realize there are more media player options to choose from than standing in front of a Baskin Robbins' counter trying to decide on one of their 31 flavors! 

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Topics: Digital Signage Media Players

The New Blue Screen of Death In Digital Signage

Posted by Nikki Ault on Aug 26, 2016 8:00:00 AM

We've all heard of that dreaded blue screen of death.  The screen that only comes after a Windows computer system has crashed and you lose everything.  Your files, your life, your mind! 

Digital signage uses technology such as LCD and LED Screens along with multimedia players to display informational or advertising content.  In the world of Digital Signage, there is a new blue screen of death, and in actuality it is black. Having a digital screen experience an outage means you lose your content, your branding, your mind, and possibly more.  

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Topics: Digital Signage Solutions

Digital Wayfinding:  The New Yellow Brick Road

Posted by Nikki Ault on Aug 4, 2016 10:00:00 AM

Clicking your heels together 3 times and whispering "There's no place like home," doesn't work when you are trying to navigate places like hotels, conference centers, cruise ships, schools/universities, hospitals, corporate campuses, etc.  

This can be as frustrating to us, as Dorothy felt trying to return home from Oz.   

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Topics: Digital Signage Basics

Live Video Streaming as Digital Signage Content

Posted by Nikki Ault on Jun 8, 2016 1:30:00 PM

Digital signage, a form of communicating using dynamic messaging, instead of static messaging, is a powerful tool that can grow your business or organization.

The key term in the introductory sentence that we are going to focus on is, dynamic.  Dynamic means moving, or changing.  Content, whether found on the internet, through social media, or displayed on digital billboards, seems to be gravitating towards dynamic video.  

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Topics: Digital Signage Solutions

The Digital Solution To The Print Problem

Posted by Nikki Ault on May 16, 2016 8:30:00 AM

In the Quick Service Restaurant (QSR) world, things change more quickly than a toddler's mind in a toy store (for those of you with kids, you know just how fast that is).   

New menu items are offered, other menu items are taken away; prices increase or even decrease based on a multitude of things; and some locations may have different offerings based upon their location, season, or inventory.  

With all of these changes, it is easy to see how designing and printing menu boards and marketing materials such as posters, table toppers, and static promotional signs to keep up with the many changes can be an exhausting process.   

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Topics: Digital Signage Solutions

Considering Outdoor Digital Signage?

Posted by Nikki Ault on May 6, 2016 4:19:50 PM

About a month ago, I traveled to Las Vegas along with my husband, so that he could attend the Digital Signage Expo.  It was my first trip to Vegas, and it quickly became obvious why Vegas was the chosen city for the world's largest trade show for digital displays!  

In my eyes, it was the Mecca of digital displays!  

Billboards danced with colors, and videos that enticed you, as only digital billboards can do, it is easy to forget how much more there is to digital signage than just these amazing billboards.  

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Topics: Digital Signage Basics

A Starting Point For Digital Signage Software

Posted by Nikki Ault on Apr 14, 2016 8:30:00 AM

With over 1000+ options for digital signage software available it can seem like an overwhelming and daunting task to find the right one for you.  The initial feeling reminds me of the intro to a 1996 Cake song entitled, The Distance.  

Reluctantly crouched at the starting line, Engines pumping and thumping in time.  The green light flashes, the flags go up.  Churning and burning they yearn for the cup.  They deftly maneuver and muscle for rank, Fuel burning fast on an empty tank.

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Topics: Digital Signage Basics

The Missing Piece In Omni Channel Marketing:  Digital Signage

Posted by Nikki Ault on Apr 7, 2016 8:30:00 AM

The world is ever-changing in technology advancements.  There are new products and items that are constantly coming out that can connect to the Internet and access needed information at a moment's notice.  In the world of marketing, each of these devices are called channels, and can include brick and mortar establishments, social media platforms, and even subject matter experts as well.  

Many marketing agencies are familiar with multi-channel marketing as it is the ability to interact with potential customers across various platforms, or channels.  

Omni, derived from the Latin term Omnis, is defined by Merriam-Webster as, all:  in all ways, places, etc.:  without limits.  Omni channel marketing is multi channel marketing but connects all of the channels seamlessly.

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Topics: Digital Signage Basics

PowerPoint For Digital Signage

Posted by Nikki Ault on Mar 25, 2016 8:00:00 AM

They are popping up everywhere, and they are really cool.  The moving images pulling you in, enticing you to actually pay attention to them.  

Providing you entertainment, information, selling you, coaxing you, directing you, and filling your senses.  

Way more eye-catching than the non-moving text and still images offered by traditional signage.  We are talking about Digital Signage of course!

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Topics: Digital Signage Solutions

Data Visualization Driving Employee Engagement

Posted by Coffman Media on Mar 24, 2016 8:00:00 AM

The Changing Business Environment

The changes in today’s business world are more rapid, and the competition and nature of business is more global, than ever before. At the same time, large parts of the workforce are widely spread.

This creates greater pressure for the companies in any industry to double check their business strategy and to constantly make sure they are fit to offer the best possible customer experience.

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Topics: Coporate Digital Signage, data visualization