All things digital signage.

Digital Signage Can Be Art

Posted by Nikki Ault on Aug 22, 2017 7:38:16 AM

"While Neo-Plasticism now has its own intrinsic value, as painting and sculpture, it may be considered as a preparation for a future architecture." - Piet Mondrian

Who is Piet Mondrian?  What is Neo-Plasticism?   And what do either have to do with digital signage?  

The connection will be made, but let's start with the background.  

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Topics: Digital Signage Basics

Open Lines of Corporate Communication With Digital Signage

Posted by Nikki Ault on Jul 20, 2017 10:56:30 AM

I was in Colorado recently, and my family and I stayed in a mountain cabin that happened to be at an elevation of 11,200 feet.  It was in a city about two hours from Denver.  The views were breathtaking (literally), the air was crisp, and we had nothing but mother nature to keep us company (unless we wanted to travel 20 miles out or so).  

We could not have asked for a better Rocky Mountain experience, unless we mentioned the cellular and internet service.  I would call it spotty, at best.  This made for interesting work times and made it difficult to communicate with the office back home.  

It was then that I realized the parallel between my "spotty communication" on the mountain and the "spotty communication" that takes place in the corporate world with email communication. 

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Topics: Digital Signage Basics

Using User Generated Content For Digital Signage

Posted by Nikki Ault on Jun 30, 2017 9:51:17 AM

That's right, we just said "Using User..." in a title of a blog.  But that is what we want to talk about here:  The top 3 uses for user generated content (UGC) as part of your digital signage content strategy within 5 key industries.  

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Topics: Digital Signage Basics

Another Display Type For Digital Signage: Direct View LED

Posted by Nikki Ault on Jun 21, 2017 8:10:00 AM

They say a picture is worth a thousand words.  This could very well be why LED displays, for digital signage, are leading the charge as far as marketing and branding for your company is concerned.  

Not only are LED displays being recognized by the average passerby, as 77% agree that digital billboards often catch their attention, but digital billboards are generating a much larger return on investment than any other form of advertising.  In fact, BrandScience determined the average return was about $2.80 for every $1 spent.  

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Topics: Digital Signage Basics

So You Think You Know Digital Signage?

Posted by Nikki Ault on Jun 16, 2017 4:39:05 PM

When you think digital signage, what comes to mind?  Typically it's a digital menu board you saw at the local quick service restaurant you visited for lunch, or maybe that display screen in the doctor's waiting room trying to keep you entertained with healthcare information while you wait impatiently for your appointment.  

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Topics: Digital Signage Basics

Digital Signage Is A Culture Warrior

Posted by Nikki Ault on Jun 2, 2017 11:52:15 AM

What is a culture warrior?  And how can digital signage be one?  Well according to Wikipedia, it is a person actively involved in protecting or promoting a particular culture or set of values regarded as being under threat. 

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Topics: Digital Signage Basics

Signagelive Launches YouTube Widget for Digital Signage

Posted by Nikki Ault on May 30, 2017 3:10:01 PM

When you partner with one of the top digital signage software platform companies, you get excited when they make big announcements.  Today, was one of those days.  

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Topics: Digital Signage Basics

If You Give A Company A Digital Signage System

Posted by Nikki Ault on Apr 20, 2017 2:54:07 PM

There is a picture book written by Laura Numeroff and illustrated by Felicia Bond called "If You Give A Mouse A Cookie."  This story runs through the events of a mouse, if given a cookie, then he will want milk, which leads him to a whole slew of things he will need to accomplish before leading back to asking for a cookie again.  

This cute story demonstrates a great cause and effect relationship. 

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Topics: Digital Signage Basics

Why Digital Signage Should Be A Part Of Your Media Strategy

Posted by Nikki Ault on Apr 11, 2017 8:05:00 AM

A video surfaced in 2015 by Gary Vaynerchuk.  This video was called "Every single one of you is a media company."  And he meant it. 

We tend to agree with you Mr. Vaynerchuk.  His premise was, media is just the means of communication to reach and influence people widely and as a business you must be creating content, because if you are not, you basically do not exist.  

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Topics: Digital Signage Basics

Why Say No, When It Feels So Good To Say Yes...To Digital Signage

Posted by Nikki Ault on Feb 24, 2017 10:48:46 AM

Did you read that title in your best Big Tom Callahan (Brian Dennehy) voice?  If so, you have made Tommy Boy fans proud (photo of Brian Dennehy credited to Paramount HE and IMDb.com).   But seriously, he has a point.  

Digital signage is an ever evolving technology that conveys content to an audience using a media player on a display screen.  Content can be displayed across multiple screens in multiple locations or on just one screen within one space.  It is easily managed and updated, captures an audience's attention, and studies have shown that it can increase sales.  

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Topics: Digital Signage Basics

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Here you will find the latest trends and applications for using digital signage within the healtcare, quick service restaurant, education, and corporate environments. 

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