All things digital signage.

What You Should Know About The Signagelive Powered LG Cooler

Posted by Nikki Ault on Sep 9, 2016 8:00:00 AM

What is it?  How is a cooler being "powered"?  Can you please show me what you are talking about?  

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Topics: Digital Signage Basics

Digital Wayfinding:  The New Yellow Brick Road

Posted by Nikki Ault on Aug 4, 2016 10:00:00 AM

Clicking your heels together 3 times and whispering "There's no place like home," doesn't work when you are trying to navigate places like hotels, conference centers, cruise ships, schools/universities, hospitals, corporate campuses, etc.  

This can be as frustrating to us, as Dorothy felt trying to return home from Oz.   

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Topics: Digital Signage Basics

Considering Outdoor Digital Signage?

Posted by Nikki Ault on May 6, 2016 4:19:50 PM

About a month ago, I traveled to Las Vegas along with my husband, so that he could attend the Digital Signage Expo.  It was my first trip to Vegas, and it quickly became obvious why Vegas was the chosen city for the world's largest trade show for digital displays!  

In my eyes, it was the Mecca of digital displays!  

Billboards danced with colors, and videos that enticed you, as only digital billboards can do, it is easy to forget how much more there is to digital signage than just these amazing billboards.  

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Topics: Digital Signage Basics

A Starting Point For Digital Signage Software

Posted by Nikki Ault on Apr 14, 2016 8:30:00 AM

With over 1000+ options for digital signage software available it can seem like an overwhelming and daunting task to find the right one for you.  The initial feeling reminds me of the intro to a 1996 Cake song entitled, The Distance.  

Reluctantly crouched at the starting line, Engines pumping and thumping in time.  The green light flashes, the flags go up.  Churning and burning they yearn for the cup.  They deftly maneuver and muscle for rank, Fuel burning fast on an empty tank.

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Topics: Digital Signage Basics

The Missing Piece In Omni Channel Marketing:  Digital Signage

Posted by Nikki Ault on Apr 7, 2016 8:30:00 AM

The world is ever-changing in technology advancements.  There are new products and items that are constantly coming out that can connect to the Internet and access needed information at a moment's notice.  In the world of marketing, each of these devices are called channels, and can include brick and mortar establishments, social media platforms, and even subject matter experts as well.  

Many marketing agencies are familiar with multi-channel marketing as it is the ability to interact with potential customers across various platforms, or channels.  

Omni, derived from the Latin term Omnis, is defined by Merriam-Webster as, all:  in all ways, places, etc.:  without limits.  Omni channel marketing is multi channel marketing but connects all of the channels seamlessly.

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Topics: Digital Signage Basics

Digital Signage for Dummies:  A Glossary of Digital Signage Basics

Posted by Nikki Ault on Mar 10, 2016 2:35:01 PM


Being new to digital signage can be completely intimidating to say the least. Not only do you have to figure out how this technology can help you capitalize on your business, but you also have to begin by figuring out what all the basic terms are and what they mean.

Talk about feeling like a digital signage dummy!

Having a basic understanding of some of the key words can make this menacing process seem a little more manageable.

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Topics: Digital Signage Basics

What Are the Benefits of Digital Signage?

Posted by Nikki Ault on Feb 22, 2016 8:00:00 AM

Benefits of Digital Signage

Your company has a message, whether it be to inform, educate, manage or entertain – and that message is vital to your success.  Digital signage is any form of communicating that your business does using a dynamic (moving) messaging device instead of static (unmoving) messaging, or advertising. 

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Topics: Digital Signage Basics

Digital Signage: Cheap vs. Affordable

Posted by Nikki Ault on Feb 16, 2016 6:00:00 AM

When weighing your digital signage options, there are quite a few things to think about. What equipment will I need, who is my audience, what do I want the audience to see, how does it work, and the biggest question of all, how much is it going to cost me?

I Pity ‘Da Cheap Fool

Buying something that is “cheap” often carries a stigma. That stigma seems to be the negative connotation that it may not have the same quality that the higher priced option does.

It may be that you won’t get as much support or service with the purchase of the cheap option. However, cheap, as in low price, is often what we are seeking for our solution.

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Topics: Digital Signage Basics

Increase Revenue With Digital Signage Advertising

Posted by Jason Ault on Oct 29, 2015 1:10:48 PM

According to Moving Tactics, 95% of all customers feel that Digital Signage Displays are perfectly positioned in- store to provide promotions and advertising. 41% said they were influenced to purchase something in- store, upon Digital Signage’s advertising. These are pretty great statistics. Considering the technological advances and the direction the world is heading, Digital Signage Advertising will have a huge impact. 

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Topics: Digital Signage Basics

5 Key Parts of a Digital Signage Project

Posted by Jason Ault on Oct 27, 2015 5:08:02 PM

When implementing digital signage, there are best practices and additional steps to take in order for your project to be successful. The key parts of a digital signage project are as follows.

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Topics: Digital Signage Basics

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Here you will find the latest trends and applications for using digital signage within the healtcare, quick service restaurant, education, and corporate environments. 

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