All things digital signage.

The 5 W's of Digital Signage For Multiple Locations

Posted by Nikki Ault on Mar 8, 2017 2:44:35 PM

You are introduced to the 5 W's early in elementary school.  Every story read or written in school, you are asked to identify the who, what, where, when, and why.  

By breaking down the story and answering those questions, it gives you a more comprehensive understanding of the full picture.  

Digital signage is a technology used to display content such as text, graphics, videos, etc. in a fresh, exciting, effective way to your intended audience.  

Gaining a comprehensive understanding for using digital signage across multiple locations can be a game changer for your organization.  

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Topics: Digital Signage Solutions

Digital Signage Case Study - Alabama Farmers Cooperative

Posted by Nikki Ault on Feb 6, 2017 11:18:03 AM

Introduction

A brief introduction of Alabama Farmers Cooperative and what the organization does, founding date, etc.

Alabama Farmers Cooperative is a regional federated supply and marketing agriculture cooperative, providing farmers in the state of Alabama a full range of agriculture supplies and services. Farmers rely on AFC year-round, purchasing various products including feed, fertilizer, seed, grain storage and hardware.

AFC was founded in 1936 and operates for the benefit of its 37 member associations, which include approximately 63 retail locations. AFC has grown to include more than 2,300 employees through a series of joint ventures and is now one of the largest farmer-owned agriculture related businesses in the Southeastern United States.

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Topics: Digital Signage Solutions

Our Ideas on IAdea: Commercial Digital Signage Hardware Pioneers

Posted by Nikki Ault on Jan 17, 2017 1:54:39 PM

Last week was a big week for the collaborative partnerships between Coffman Media, Signagelive, and IAdea.  Signagelive kicked off 2017 with a "Partners Day" to share their roadmap for the year, discuss future strategies, and to get some face to face time with the partners.  

Jason, Coffman Media's Co-Founder and Chief Operating Officer, attended the Partners Day that took place over a 2-Day span.  During that time Jason had the opportunity to chat with IAdea's CEO, John Wang, and learn more about the commercial digital signage hardware gurus, IAdea.    

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Topics: Digital Signage Solutions

Interactive Digital Signage In Retail - How Ready Is Your Network?

Posted by Coffman Media on Oct 28, 2016 11:13:08 AM

Interactive digital signage in the retail space is a growing option.  Signagelive's Aferdita Qesku offers some insight about interactivity and omni-channel marketing in the below guest blog.  

Get your slice of the interactive retail digital signage pie with Signagelive’s cloud-based digital signage platform

2016 has shaped up to be the year of interactivity as far as the retail industry is concerned. Never have there been so many readily available technologies for retailers to tempt us into their stores to browse their latest collections and to engage with us once we’re inside.

Although the use of interactive technologies and associated content has not yet gone mainstream, as a retailer, if the concepts of interactivity and Omni-channel marketing are not on your marketing radar, you’re going to get left behind and loyal customer base will go elsewhere.

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Topics: Digital Signage Solutions

Coffman Media Announces New Member and Plans For Growth

Posted by Nikki Ault on Oct 18, 2016 10:26:11 AM

Can you feel the excitement?  Coffman Media sure can!

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Topics: Digital Signage Solutions

The Google Chrome Solution For Digital Signage

Posted by Nikki Ault on Oct 5, 2016 8:15:00 AM

Digital Signage systems often require, at minimum, a display, a media player, content management system (CMS), and content.  The media player is the piece that runs the digital signage therefore making it the "pricey" portion of the signage system.  Or so you assume. 

Last December, we introduced to you the Google Chromebox for Digital Signage.  A quick definition from Google says it is "An affordable, reliable and flexible device platform that makes digital signage practical, for one screen or a thousand."  

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Topics: Digital Signage Solutions

The New Blue Screen of Death In Digital Signage

Posted by Nikki Ault on Aug 26, 2016 8:00:00 AM

We've all heard of that dreaded blue screen of death.  The screen that only comes after a Windows computer system has crashed and you lose everything.  Your files, your life, your mind! 

Digital signage uses technology such as LCD and LED Screens along with multimedia players to display informational or advertising content.  In the world of Digital Signage, there is a new blue screen of death, and in actuality it is black. Having a digital screen experience an outage means you lose your content, your branding, your mind, and possibly more.  

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Topics: Digital Signage Solutions

Live Video Streaming as Digital Signage Content

Posted by Nikki Ault on Jun 8, 2016 1:30:00 PM

Digital signage, a form of communicating using dynamic messaging, instead of static messaging, is a powerful tool that can grow your business or organization.

The key term in the introductory sentence that we are going to focus on is, dynamic.  Dynamic means moving, or changing.  Content, whether found on the internet, through social media, or displayed on digital billboards, seems to be gravitating towards dynamic video.  

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Topics: Digital Signage Solutions

The Digital Solution To The Print Problem

Posted by Nikki Ault on May 16, 2016 8:30:00 AM

In the Quick Service Restaurant (QSR) world, things change more quickly than a toddler's mind in a toy store (for those of you with kids, you know just how fast that is).   

New menu items are offered, other menu items are taken away; prices increase or even decrease based on a multitude of things; and some locations may have different offerings based upon their location, season, or inventory.  

With all of these changes, it is easy to see how designing and printing menu boards and marketing materials such as posters, table toppers, and static promotional signs to keep up with the many changes can be an exhausting process.   

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Topics: Digital Signage Solutions

PowerPoint For Digital Signage

Posted by Nikki Ault on Mar 25, 2016 8:00:00 AM

They are popping up everywhere, and they are really cool.  The moving images pulling you in, enticing you to actually pay attention to them.  

Providing you entertainment, information, selling you, coaxing you, directing you, and filling your senses.  

Way more eye-catching than the non-moving text and still images offered by traditional signage.  We are talking about Digital Signage of course!

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Topics: Digital Signage Solutions