All things digital signage.

A Digital Menu Board Is Not Just For Menus

Posted by Jason Ault on Jul 16, 2015 9:00:00 AM

Digital Signage may have quickly turned into a standard fixture in restaurants and quick service restaurants. Certainly the up-sell opportunities, cost savings and many other benefits together; with the new local and federal legislation on required nutritional information, have gotten small cafes to national chains thinking about upgrading their menu boards to digital menu boards. 

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Topics: Restaurant Digital Signage

The Magic of a Digital Menu

Posted by Jason Ault on Jul 14, 2015 9:00:00 AM

One of the best things about digital menus, is their ability to drive higher sales, while at the same time seeing your customers leave more satisfied than ever before. In Quick Service Restaurants, Buffets, Cafes, Steak Houses, Coffee Houses, almost everywhere you go for a meal, you are likely to see a digital menu board. They have taken hold for one simple reason; they work.

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Topics: Restaurant Digital Signage

What You Need to Know About a Digital Menu Board

Posted by Jason Ault on May 12, 2015 9:00:00 AM

A digital menu board is a large digital screen, usually found behind the cash register in a restaurant or coffee shop. These screens allow operators to do quite a number of things in a matter of moments that are making the tired-looking static boards that fade and crack after a while almost obsolete. Digital screens can even allow restaurant operators to do fun things like combine offerings with video that is full-motion!  These menu boards are one of the most powerful tools in recent years that restaurants have been using to stand out, as margins in the restaurant industry grow tighter.  Lets talk about just a few of the very cool things a digital screen can do for your casual fast restaurant. 

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Topics: Restaurant Digital Signage

Is Restaurant Digital Signage Just Hype? Or is There Really Any Value?

Posted by Jason Ault on Apr 21, 2015 9:00:00 AM

You can call anything “hype”. Conversely, you can attribute value to anything. Yes, anything! The difference is perception, in many cases. Perception can be created, or at the very least, guided. In this case, there really is a lot of value to be found in Restaurant Digital Signage. So much so that there has already been a number of conferences and seminars this year on this very topic. It is impossible to cover all of that information in a blog article. I have also posted some blogs on the topic to date. The promise of digital menu boards is still very real; here are some of the most important tools you need to know about in order to get the most out of yours that we have covered in the past:

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Topics: Restaurant Digital Signage

6 Reasons to Invest in Digital Signage Advertising

Posted by Jason Ault on Mar 12, 2015 10:30:00 AM

There are excellent reasons to invest in Digital Signage Advertising, but there is also one primary reason:  It works!  It is affordable, effective, and a great way for a company or establishment to expand their customer base while increasing their bottom line. 

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Topics: Restaurant Digital Signage

5 Advantages of Digital Menus

Posted by Jason Ault on Mar 10, 2015 9:29:47 AM

While there are many advantages to using Digital Menus, there are five that top our list in terms of either importance or necessity. We can add to this list as we go, if desired or needed. 

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Topics: Restaurant Digital Signage

What the New FDA Calorie Count Rules Means for Digital Signage

Posted by Jason Ault on Dec 18, 2014 10:30:00 AM

In case you missed the news the U.S. Food and Drug Administration has just finalized two rules that now require restaurants to list calorie information on their menus and menu boards.

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Topics: Restaurant Digital Signage

Restaurant Digital Signage? Why Not?

Posted by Jason Ault on Nov 4, 2014 1:03:00 PM

Digital signage gives a number of solutions for the casual dining restaurant. Not only for promos about future events and daily specials, but how about highlighting loyal customers or community events? This dynamic media allows the owner/manager more control of the customer’s purchasing choices. That means easier upselling at the point-of-purchase.  Content layout, which is displayed on the screen, enhances branding efforts. Your customers will find it easier to order at your fast casual venue when the menu board content is designed well. You can even alert a party when their table is ready.  We’ve mentioned it before, but how about a display of great new menu items that will soon be available to your diners?

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Topics: Restaurant Digital Signage

Restaurant Digital Signage? It's Now Affordable? You’re joking, right?

Posted by Jason Ault on Oct 27, 2014 12:25:00 PM


Wrong. I’m not.  Digital Signage in restaurants is becoming the norm as the cost of entry to the technology becomes more appealing to the masses and more and more owners and managers realize the benefits of using restaurant digital signage technology. 

There are many, and they are as varied as the restaurants themselves.

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Topics: Restaurant Digital Signage