The Harvard Business Review found that 71% of respondents rank employee engagement as very important to achieving overall organizational success. Cameron Mitchell, a famous restaurant owner, has one of the lowest turnover rates in Ohio. He knows how to engage with his employees and satisfy them in the workplace. Without being able to do so, he wouldn’t be the millionaire he is today. Engagement is one of the most important aspects a business should implement. Not only with employees as mentioned, but with your own customers and potential customers. This applies to a majority of businesses, but especially a business that uses digital signage.
One of the first priorities for any company is to engage, which is why many are making the switch from static signs to digital signage today. With signage that is continuously moving, it’s hard to ignore the message. Digital displays are a great way to communicate and deliver to a specific audience. Different organizations use digital media in different ways to keep information relevant and timely. Companies are able to update these displays anytime its’ needed, and fix mistakes instantly. This is why digital signage is truly an asset to delivering the right message to the right people, at the right time.
Movie theatres use to hang up posters with the movie content displayed. Now they can show multiple scenes and give the viewers an idea of what the movie is about. The viewer is prompted to want to view more, leading to purchasing a ticket and enjoying the movie. Menus are displayed with more food options, instead of just the special, to give diners more options to choose from; and the chance of an upsell. Now that digital signage is gaining popularity, it’s important to provide relevant information and entertainment in all aspects.
Before consumers make a purchase, they investigate. In this day and age, they research as much information as possible. As long as you are educating, you will gain their trust as a company. With DS, you’re able to showcase your product and provide any information that may be vital pertaining to that specific product, on the screen. This way, you don’t come off as a nuisance or too sales-y. The consumer is in charge and can purchase from you when it’s time to make that decision.
Another simple way to engage customers is to add questions to your slides. When there is a chance for participation and putting some thought into different ideas, they will be engaged into further content and slides. Consumers also enjoy viewing pictures of what they are potentially purchasing and who they’re purchasing from. Statistics show that when a picture of the owner of a company was displayed, 61% felt more comfortable with that company and were more likely to make a purchase. It allows for a personal experience when the potential customer can put a face to who is selling to them. Promote your customers by displaying their logo or welcoming them on the screen. Others will take notice and appreciate the promotion. Clients will reciprocate for this action, possibly engaging more and promoting your company in return.
For something that is vital to your business, like your employees and customers, this easy step of engaging provides a positive outcome for everyone.